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Our Story



The Hullabaloo Story

Hullabaloo Prints was dreamed up in 2015 by two friends, Amy and Emma who first met through their husbands who were serving in the British Army, and realized they shared a passion for beautiful hand-crafted textiles and all-things-baby-and-toddler. Both now mummies themselves, they believe that there is nothing better than the excitement of a new baby’s arrival and the milestones that occur on their journey of development into little human beings. Both have a big sense of adventure and a love of India in particular.

 After various trips to Jaipur inspired an enthusiasm for the artisan method of Indian hand block-printing with its characteristic imperfectly perfect prints, they put their heads together and came up with some whimsical designs based on traditional English childhood themes and stories. Their purpose is to create gorgeous but useful items and clothes for the modern parent to use for their little ones. The fabric is all printed by hand by their wonderful team in Jaipur before being carefully cut and tailor made, creating beautiful items that would compliment any home, nursery and child.


Emma grew up in South East Asia and her childhood memories are filled with the bright colours of art and textiles that her mother used to collect from all over the region. Her love of dressing up and magical stories led her to study Drama at Trinity College Dublin and then costume design and construction at RADA before working for Cirque du Soleil and the Royal Opera House. After a career change then took her into Headhunting, she craved the return to a more creative career based around children (and preferably textiles related!) when she had her first baby, Allegra, in 2015. 


Amy brings to Hullabaloo a passion for interiors, printed textiles and beautiful things. She is a self confessed perfectionist and sees the world in terms of colour, subconsciously making sure everything around her coordinates in some way! Amy studied at the KLC School of Design and went on to have a successful career in Interior Design working first for Colefax & Fowler and going on to manage Redloh House, a well-known artisanal textiles showroom in Fulham, London. With an entrepreneurial streak, she has always wanted to run her own company.  Her first baby, Florence, was born in October 2016.